Looking after newborn babies can be a gigantic task. May's AFP focus is on the first 3 months of a child's life. It's a pivotal time, and comprehensive examinations are crucial to determine any potential areas of concern.
Art Director Jason Farrugia and I discussed a few conceptual approaches, but really this one seemed to nail the scale and detail of the task, and still gave us room for both cute factor, care and a little bit of fun.
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